5 ways to generate traffic with £0 marketing budget

You’ve got no budget but you need the traffic – sound way too familiar?! Well why not check out our top 5 tips for driving traffic without the cost.

Hate this phrase, but it works here. What we’re talking about here is piggybacking on another company’s momentum for traffic generation, but of course providing added value in the mix (no one is going to promote your business because you simply asked them to). Start by thinking about how your product could add value to another organisation’s product and approach them – if you’ve got a case it could work out as a mutually beneficial relationship.

Utilised correctly you can build up some seriously strong following which can be transferred to your site and hopefully bring loyal customers. What’s required is some knowledge of social platforms and some patience – hit the big names (most relevant to your audience) like Twitter, Youtube, Facebook etc and start creating pages, profiles the works.

Word of warning - simply creating a Facebook page isn’t going to work. People use social platforms to add value to their lives, so you can’t think that a page on a network is job done. First find your audience and listen to them, then engage in discussion and reward them for their loyalty. These three steps will build an authentic following which will naturally be pushed towards your business. Find, engage and reward is your new mantra! 

Get optimising. Seriously, you don’t need any expensive keyword generation tools – just check out a few online blogs and then hit the FREE Google keyword tool. This tool will give you all the data you need to start optimising and it doesn’t cost a thing – sweet!

When you’re thinking about SEO, try to focus on the most important keywords for your business (think in terms of financial returns). Then think about the competitiveness of each keyword and this should give you a solid base to start optimising from. SEO can be mega rewarding, but remember this isn’t the 90s so don’t keyword spam.

Bet you didn’t think about email marketing! There’s a bunch of free email marketing products like MailChimp that will offer simplistic email templates without any jingling of the wallet. It’s worth mentioning that most free email tools should be used as a starting stone – once you’ve mastered the art, you should really move onto the fee paying service for a better return.