5 ways to generate traffic with £0 marketing budget
Posted on Wednesday, December 14th 2011. Written by Michal Ugor
You’ve got no budget but you need the traffic – sound way too familiar?! Well why not check out our top 5 tips for driving traffic without the cost.
1. Strategic partnerships
Hate this phrase, but it works here. What we’re talking about here is piggybacking on another company’s momentum for traffic generation, but of course providing added value in the mix (no one is going to promote your business because you simply asked them to). Start by thinking about how your product could add value to another organisation’s product and approach them – if you’ve got a case it could work out as a mutually beneficial relationship.
2. Social Networks
Utilised correctly you can build up some seriously strong following which can be transferred to your site and hopefully bring loyal customers. What’s required is some knowledge of social platforms and some patience – hit the big names (most relevant to your audience) like Twitter, Youtube, Facebook etc and start creating pages, profiles the works.
Word of warning - simply creating a Facebook page isn’t going to work. People use social platforms to add value to their lives, so you can’t think that a page on a network is job done. First find your audience and listen to them, then engage in discussion and reward them for their loyalty. These three steps will build an authentic following which will naturally be pushed towards your business. Find, engage and reward is your new mantra!
3. Search Engine Optimisation (SEO)
Get optimising. Seriously, you don’t need any expensive keyword generation tools – just check out a few online blogs and then hit the FREE Google keyword tool. This tool will give you all the data you need to start optimising and it doesn’t cost a thing – sweet!
When you’re thinking about SEO, try to focus on the most important keywords for your business (think in terms of financial returns). Then think about the competitiveness of each keyword and this should give you a solid base to start optimising from. SEO can be mega rewarding, but remember this isn’t the 90s so don’t keyword spam.
4. Email Marketing
Bet you didn’t think about email marketing! There’s a bunch of free email marketing products like MailChimp that will offer simplistic email templates without any jingling of the wallet. It’s worth mentioning that most free email tools should be used as a starting stone – once you’ve mastered the art, you should really move onto the fee paying service for a better return.
Ah, the age old art of blogging – what isn’t to love about it! If you have anything to say (and hopefully you you do) then you should be blogging and sharing your knowledge with the world! Look to guest blog on important industry sites (especially ones with high page rank – SEO tip) and communities that relate to your target audience.
Think of blogging as firstly as a conversation, but ultimately it is a shouting competition. No one enjoys being talked to so don’t start blogging about how amazing you are and why everyone should love you – treat it like a cocktail party scenario (unless you get drunk really quickly) and talk about things that interest you and the audience you’re talking to – you’ll be surprised at how many followers you can pick up on the way!
So, there are plenty of opportunities out there and at no cost (well except time costs... but whatever). No excuses not to get out there and take advantage of it! If you are already a pro at this, what has your experience of driving traffic without a budget? Do you have any good ideas or tips?
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